For Chris Gibbs, owner of UNION LA, basketball culture has a direct relationship with the lively style of streetwear. So it's no surprise that the latest series of the Jordan x UNION collaboration is based on that perspective. It captures the feeling and emotion that Jordan brings off the court, in a continuous effort to capture the landscape of the late '80s and early '90s, which was defined by advertising, music, street style and, yes, of course, some magical moments of the competition.
